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Molly Smith

Why You Should Be Upfront About Your Failures in a Job Interview

May 15, 2017  /  Molly Smith  /  Source

Take 30-year-old Molly Smith: When the now-senior publicist interviewed for a new job, she disclosed that she'd once forgotten to set up her work voicemail because, as she then thought, "No one important ever called me." But when her lack of a recording led to an important client's being unable to reach her, she got in big trouble. "Now my signature also includes my mobile number so I can be easily reached if I'm away from my desk," she explains—a fix she shared with the hiring manager.

Once she admitted the mistake, Smith says, she was offered the job. "People—and especially women—are really hard on themselves," she says. "Somewhere along the line, we were told to equate failure with making a mistake. However, any employer or leader worth his or her salt knows failure is a synonym for opportunity. Failure is the gateway to success and growth. Revealing to a potential employer or manager a failure you experienced and what you learned from it shows you are capable of taking risks, are self-aware, and are a strategic thinker."

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Public Relations for Small Businesses: 6 Tips for Success

March 10, 2017  /  Molly Smith  /  Source

"Choosing whether to handle PR in house, utilize freelancers or contractors, an agency or DIY will depend entirely on your budget, company size and unique set of needs," said Molly Smith, a senior publicist. "If you can't answer the question, 'Why am I doing this?,' implementing any PR strategy or tactic [or business model] is going to be an uphill battle." 

Smith notes your "why" is your story, not your product or your service. For example, say you are a launching a new restaurant. Instead of saying check out this new trendy place (your what,) you'll need to answer why does it matter? Why should I eat there? Why did you decide to start this restaurant in the first place?

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This Just In: Women, Good at Fixing Things and Solving Problems

March 08, 2017  /  Molly Smith

There is strength in numbers, so the more women that run for office the more we can embrace and encourage gender parity. Men and women alike successful in their careers, must make an assertive effort to encourage our young women to pursue paths of authority. We must continue to change perceptions, hold forums and make our voices heard.

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